It’s almost Friday night, so you should already have your weekend planned. If you were looking for something to do, you may have picked up a Velocity to get a complete list of happenings around town. As we reported a few weeks back, LEO decided to focus its efforts elsewhere, giving up on the Plugged In listings in the paper.
Today an upstart monthly magazine is touting itself as the answer to your listings dilemma. MetroLive magazine wants to be your source for everything-to-do in town, whether it’s dining, restaurants, charity events or concerts. And this is kind of funny — the magazine’s VP of Marketing, Cyndy Tandy, calls it low editorial — there’s nothing in the publication but listings and ads.
MetroLive launched in January, and has an online component as well. It’s a nice four-color magazine, but it has a long way to go to replace LEO’s listings. For starters, it’s a monthly (meaning it can’t be too up-to-date), and it’s in print (meaning it can’t be too up-to-date). And the website, which is obviously not the primary focus of the business, is nowhere near comprehensive with its lists.
MetroLive is distributed free in a lot of the same places as other freebie pubs like Velocity and LEO.
As for LEO, it doesn’t seem to be losing much by dropping the listings. Its new blog, Event Horizon, offers up a handful of posts every day on stuff members of the LEO staff find compelling. Today it has six — including the big one, the Louisville Brewfest (which isn’t listed on the MetroLive site). But Stephen George said that LEO was no longer interested in being a comprehensive source, that he’d leave that up to Gannett, which has the staff to do it.
Tandy says that MetroLive is a viable replacement for the LEO listings. “The active Louisvillian needs a single vehicle and calendar to turn to when deciding when and where to spend their time and money. Our local businesses, festivals, attractions and charities can promote themselves through us, thereby serving our readers a great menu of offerings,” Tandy says in a news release.
We like the idea, but living our life online, we don’t put much stock in stuff that’s printed. Those of you who need something tangible to hold while seeing what’s going on, MetroLive is worth picking up.