The Red Carpet Treatment for RCMA

day1.jpgThe Galt House Ballroom was decked out like I hadn’t seen it before on Tuesday night. The food was extravagant — hot brown casseroles, shrimp, catfish, roast beef, desserts — and first class. There was a bluegrass band, a game room and overflow seating in the hallway.

Retired jockey Pat Day (pictured here) signed autographs for two hours. The Derby Museum displayed its most prized possession – the priceless first-ever Derby trophy, from 1924. The Frazier Arms Museum, the Ali Center, Slugger Museum — they all put on a big show.

It was a pretty big party that went on for two hours. A party without alcohol.

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Remarkable Marketing

Yesterday I went with LEO editor Cary Stemle to hear from Seth Godin, whose columns in Fast Company magazine and books on marketing have sparked quite a following among some local marketing folks. In fact, the first person I met there told me that she’d been a fan for eight years, and had passed out Godin’s book “Purple Cow” to her staff members.

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Lighten Up with Bugs, Sly and Tweety

There was face painting, crafts, caricatures and free photos with Bugs Bunny, Sylvester and Tweety at Monicathe Light Up Louisville celebration downtown Nov. 24. The weather was perfect, which may have helped keep even larger crowds away from the city’s indoor kids activities, which were packed with families for a couple of hours.

The sight of Bugs Bunny, provided to the event by Six Flags Kentucky Kingdom, was enough to generate shrieks of delight for youngsters, at least those who didn’t shy away. There’s something about a six-foot tall bunny just scares the heck out of certain three-year-olds. Most were happy to get their picture snapped with the cartoon characters. It was the first time that the city used Picture Marketing for one of its events. That’s Monica from the city’s Community Relations and Events staff posing with Sylvester and Tweety.

Parents who pick up the photos online (they got a card with a bar-code scan at the sight) can see the photo and send it along to friends and relatives, save it on their computer for home printing, or order prints directly at the site. The special site set up for the event features plenty of information about the event and its sponsors.