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Entries Tagged as 'Branding'

Jtown Releases New Branding & Park Name

January 20th, 2010 · 8 Comments

Jeffersontown has just unveiled its new logo: The former Bluegrass Industrial Park will now be called Bluegrass Commerce Park.

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Tags: Branding · Business · Jeffersontown

New J-Town Logo & Industrial Park Reinvention

January 5th, 2010 · 9 Comments

It’s down to two. Click here to vote for your favorite new logo for the City of Jeffersonton: And pick the new name for Bluegrass Industrial Park: Bluegrass Commerce Park Bluegrass Business Center Thoughts?

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Tags: Branding · Business · Jeffersontown · Polls

Vote: J-Town Rebranding Down to Three

December 22nd, 2009 · Comments Off

The next round of voting on Jeffersontown’s new logo is getting under way today and runs through January 3rd. And the selections are down to three. Here are the options: “We want people to go to the Web site or stop by the library and give us their input,” said Mayor Clay Foreman.  “It only [...]

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Tags: Branding · Business · Jeffersontown

New Kentucky Oaks & Derby Logos

October 7th, 2009 · 3 Comments

Last week the new Kentucky Oaks and Kentucky Derby logos were unveiled. For the second year in a row, the logos were created in partnership with SME Branding. And try as we might, we can’t find a reason not to absolutely love them. See for yourself: KENTUCKY DERBY 136 KENTUCKY OAKS 136 From the press [...]

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Tags: Branding · Churchill Downs · Marketing

Yes, Sex Will Surely Sell Possibility City

September 22nd, 2009 · 2 Comments

OK, so it’s time to share another of those Possiblity City spots, the one you may have missed between the meatball and brownie-server spots during Saturday’s Cats-Cards football game on cable. This one we like, mainly because it steals its concept directly from those goofy, but professionally-produced erectile dysfunction spots,and features several couples goofing around [...]

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Tags: Advertising · Branding · Possibility City · TV

Getting to 20,000 FOLs

September 16th, 2009 · 5 Comments

Check out all the local D-Listers in this video from Friends of Lou, including Bill Samuels Jr., Terry Meiners, Angie Fenton, Jim Wood, DeVone Holt, Patti Swope, Darryl Isaacs, J.K. McKnight, Mike Mays, Kevin Harned, Jerry Abramson, John Timmons, three dudes at the Tequila Factory, some DJs, a horse, and very briefly, some blogger. It’s [...]

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Tags: Advertising · Branding · Downtown · Greater Louisville Inc. · Jerry Abramson · Media

This Commercial Filled with ITPAGS

September 10th, 2009 · 18 Comments

The Possibility City branding campaign has produced this TV spot that is airing the next few weeks on cable and some local stations (and during ESPNU’s broadcast of the Kentucky vs. Louisville football game). It proposes a cure for ITHAGT (Inability to Have a Good Time) that is, you guessed it, hanging out in Possibility [...]

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Tags: Advertising · Branding · Greater Louisville Inc. · Possibility City · TV

Just Some of the Stuff Missed Today

September 9th, 2009 · 4 Comments

Miss a few hours to do a solid for a friend, miss a lot. Big thanks to Jake for filling the gaps today. Here’s some of it, and we’ll follow up on our pile of stories ready to be written tomorrow: New #2 at the C-J: Jean Porter is promoted to Ben Post’s positing as [...]

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Tags: Anchor · Branding · Courier-Journal · Religion · Reporters · Scandal

City Needs Some Really Good Friends

September 1st, 2009 · 11 Comments

The Friend of Lou campaign is back at attempting to get attention with a new burst of publicity in an attempt to sign up 20,000 Friends of Lou this month. They’ve got Louisville’s B-List of celebs involved — Southern Belle Emily Gimmel, Darryl Isaac (???), Patti Swope and Terry Meiners are among those involved. The [...]

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Tags: Branding · Possibility City

J-town Pays Firm to Find Its Way

August 7th, 2009 · 6 Comments

Jeffersontown’s City Council voted this week to spend $70,000 to do a study of its marketing efforts, recommend wayfinding strategy and possibly come up with a new name for the Bluegrass Industrial Park. The decision was OK’d by five of the Council members. Pam Ware and Bill Dieruf were opposed, as was Ray Perkins, who [...]

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Tags: Branding · Jeffersontown

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