That headline - it’s the kind of pun we all live for, huh?
I got my first mailing from the Friends of Louisville campaign yesterday, part of the city’s feel-good effort to spread positive energy about the city. It’s the part of the campaign under the direction of Doe-Anderson, and the agency is modeling it after […]

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It was a big weekend for the Possibility City campaign. First, of course, the campaign launched its new :60 TV spot on the Extreme Makeover show, spending $500,000 to raise awareness of Louisville.
According to the Louisville Convention and Visitors Bureau’s Stacey Yates, half the funds came the CVB, $100,000 from GLI and the balance from […]

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If you missed it, here’s the :60 spot that aired nationally on ABC’s Extreme Makeover show last night. The actor featured is veteran Bruce Altman, whose 45 movie credits include 2003’s Matchstick Men with Nicolas Cage.
At my house, reaction was mixed. I thought it was clever and powerful. . . my wife kept waiting for […]

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UPDATED: Turns out the original spot sent to me was without a voiceover. The folks running the campaign got back to me late yesterday with this version, airing now on WHAS-TV, that includes sound. So here you go:
Speaking of the Hughes Family and WHAS-TV, here’s a look at a new spot you can expect to […]

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I don’t imagine there will be many objections to these new video spots from the Louisville Branding Campaign. I spoke to Brett Jeffreys of Red7e about the progress of the campaign yesterday. He says the idea is to try to explain why it’s so cool to live here, and the spots give locals a kind […]

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“In big cities all across America, people’s big dreams go unfulfilled.”
That’s the opening for one of the city’s branding campaign’s new spots. While it doesn’t criticize a specific city, it does attempt to paint big-city living as unattractive. So those who criticized the campaign’s earlier spots for calling out Atlanta, Dallas and Boston — […]

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I happened upon the U of L campus yesterday and picked up the latest issue of the student newspaper, The Louisville Cardinal. I sure didn’t expect to read a lambasting of the school’s branding campaign and questions about the athletic department’s alcohol policy. I found these examples of great student journalism:
First, an editorial questioning the […]

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Sorry about the lack of posting activity yesterday. . . The V.V. has been busy. Here’s what’s happening:
Serving Youth: I like the idea that WLKY-TV has in hiring a Mickey Mouse Club of young videographers to go out and do sideline reports for its new high school-focused Web site - so I wrote about it […]

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Geek Squad, our city’s neighbor to the south, recently participated in the Light Up Louisville celebration. Several GS Agents drove their signature VW Beetles in the annual parade– but with some spice– they were all dressed up as reindeer. Their appearance naturally created a ton of buzz and many in attendance of […]

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Think somebody over at KFC needs something else to do?
The Louisville corporation sent out a letter to comedian/politician Stephen Colbert this afternoon — offering Colbert the KFC presidency. No word on whether Colbert’s show will take the bait — but it’s generated plenty of publicity in the blogsphere. Here’s a link to the letter […]

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Remember Louisville’s controversy-stirring Brand Aid from a few weeks ago? Greater Louisville Inc’s strangely conceived attempt at a branding campaign dogged other metro areas and caused many of Louisville’s city leaders a bit of understandable embarrassment.
In a funny turn of events a group called Push for Cheese Films has produced two hilarious spots that take […]

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What about the Bambi Bar? Let’s see, according to the city’ s own branding campaign, you can’t advance your career or afford a home in Boston, and Atlanta has too much traffic. Still, those cities were right up there with us on a list of Best Places to Live in New York’s Resident Magazine. 11 […]

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Let’s set aside, for a moment, the arguments in favor of or against the content of the Louisville Branding Campaign, and set a few things straight about the way the whole thing’s being financed. It is, of course, always about the money.
First of all, there’s the approximately $1 million raised thus far that came from […]

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