I’ve seen a lot of city guides to Louisville, and most have the stench of having been filtered through about eight levels of management to make sure the copy is not offensive — or at all interesting.
Not so for the long-awaited LEO neighborhood guide, UR Here. (No link, because there’s no Web presence).
Take, for example, […]
Entries Tagged as 'Advertising'
UR, or Could Be, There
May 15th, 2008 · 8 Comments
Tags: Advertising · City Guides · LEO
Second Time A Charm for BOOM!
May 12th, 2008 · 3 Comments
I got in a bit of hot water last February with Pam Brooks, the publisher at LEO, for what I had to say about her pet project, BOOM. I wrote a column about the new magazine, criticizing the content (produced exclusively by freelancers, and not the LEO editorial team) and the mag’s emphasis on […]
Tags: Advertising · LEO
Wait ’til Next Year, Derby
May 5th, 2008 · 3 Comments
I chose to sit out most of the Derby festivities this year, but here are a few thoughts going through my mind Saturday afternoon, watching the race from the Iroquois Golf Course clubhouse.
Next year, we’ll get credentials, and we’ll be there for much of the action. It’s one thing to make a decision to try […]
Tags: Advertising · Churchill Downs · Kentucky Derby · Ratings · TV
Name-Dropping at Ad Fed’s Day at the Downs
May 1st, 2008 · No Comments
At yesterday’s Ad Federation Day at the Downs, everybody who is anybody in the ad business around here showed up. It was Wednesday, the day before any of the near-famous folks arrive to lose their money betting on the horses. The folks on the Fourth Floor were among those who acknowledge the reality in Louisville, […]
Tags: Advertising · Churchill Downs
Cats’ Board is Bad Form
April 25th, 2008 · 8 Comments
This is UK’s new billboard that just showed up downtown. I’ve got a few problems with it — number 1, it’s a waste of money to be bragging about a game you’ve won once in four years. Someobdy’s gonna ask why the money couldn’t have been used for something academic, or to supplement tuition for […]
Tags: Advertising · Sports · University of Louisville
Gassed Out Edition
April 9th, 2008 · 8 Comments
Don’t know about you, but when someone asks me to drive across town for something, I’m thinking twice about it, and going by bike if possible. Seriously, $3.41?
Cards Baseball: I’m anxious to see if the magic of last year’s College World Series run is still in the air at Patterson Stadium as the Cards take […]
Tags: Advertising · LEO · Possibility City · Sports · TV · University of Louisville · Velocity
Win Nice Stuff, Seriously, In Our Coloring Contest.
March 30th, 2008 · No Comments
We’re not kidding, folks. On the line are tickets to two great tourist attractions in Kentucky — Dinosaur World in Cave City, and the Lost River Cave in Bowling Green.
All you have to do is be creative enough to color our pictures of First Ladies Barbara Bush and Laura Bush in a way that we […]
Tags: Advertising · Contests · Dining
At Least THAT was Entertaining
March 28th, 2008 · 1 Comment
OK, so we were all bummed that Courtney Lee picked his moment in the national spotlight to turn in what was arguably his worst performance of the year. If he could have just done a little better than 7 of 29, the WKU comeback might have become reality.
We watched the game on WMYO-TV, which took […]
Tags: Advertising
Red7e and Doe Dominate Louies
March 20th, 2008 · 3 Comments
Oh, to have that Makers Mark account.
That must be the collective thinking of the Louisville advertising community, because Doe-Anderson collected plenty of hardware at last night’s Louie Awards, recognizing the best the local ad community has to offer, from its clever campaign for the bourbon.
For example, this vending machine concept won a Judges Award for […]
Tags: Advertising
WANTED: You, for Your Slave Labor (Repost)
March 18th, 2008 · No Comments
Haha so, funny story, we still need to hire a creative and capable advertising executive to grow our media sales team.
Could that be you? Would you relish the opportunity to work with some very sexy and powerful bloggers and politico/media types?
We’re obviously a flourishing media operation with trillions of dedicated readers per day so […]
Tags: Advertising · Blogging
Clever Mark
March 12th, 2008 · No Comments
You’ve got to hand it to those clever folks at Doe-Anderson, we assume, for this clever Makers Mark billboard I found on the Web. The local ad agency pioneered the successful Makers Mark ambassador program, the same concept they’re attempting to use with the Friend of Lou campaign. Doe’s chief, Todd Spencer, told me that […]
Tags: Advertising · Alcohol
Snow Dooms Louies
March 7th, 2008 · No Comments
The Advertising Federation’s Louie Awards gala has fallen victim to the snow.
The annual awards show, set for tonight at the Mellwood Arts Center, will be rescheduled sometime in March.
Tags: Advertising
WANTED: You, for Your Slave Labor
February 21st, 2008 · No Comments
Haha so, funny story, we need to hire a creative and capable advertising executive to grow our media sales team.
Could that be you? Would you relish the opportunity to work with some very sexy and powerful bloggers and politico/media types?
We’re obviously a flourishing media operation with trillions of dedicated readers per day so it’ll […]
Tags: Advertising · Blogging · Internet · Marketing · Media
What Did You Think of the Spot?
February 18th, 2008 · 9 Comments
If you missed it, here’s the :60 spot that aired nationally on ABC’s Extreme Makeover show last night. The actor featured is veteran Bruce Altman, whose 45 movie credits include 2003’s Matchstick Men with Nicolas Cage.
At my house, reaction was mixed. I thought it was clever and powerful. . . my wife kept waiting for […]
Tags: Advertising · Branding · Possibility City · TV
Cheers for The Cardinal Journalists
January 31st, 2008 · 2 Comments
I happened upon the U of L campus yesterday and picked up the latest issue of the student newspaper, The Louisville Cardinal. I sure didn’t expect to read a lambasting of the school’s branding campaign and questions about the athletic department’s alcohol policy. I found these examples of great student journalism:
First, an editorial questioning the […]
Tags: Advertising · Branding · Business First · Ethics · NCAA · Newspaper · University of Louisville
Mitch — Were You Asked to Pull the U of L Ad?
January 15th, 2008 · 1 Comment
The good works being done in fighting cancer at the Brown Cancer Center are certainly worth noting. The University of Louisville’s Dr. Donald Miller, I know from personal experience, is a marvelous doctor who is doing amazing work in his chosen field.
So it’s too bad he’s become embroiled in a mini-controversy after appearing in a […]
Tags: Advertising · Mitch McConnell · TV
Smokin’ Hot on Mitch, King and the Council
January 8th, 2008 · No Comments
Perplexed with Mitch’s Spots: Does anyone find it disturbing to see University of Louisville employees appearing in a Mitch McConnell campaign commercial? Dr. Donald Miller, director of the Brown Cancer Center, and Dr. Larry Cook, U of L’s Executive VP for Health Affairs, show up in the spot touting McConnell’s work in bringing money […]
Tags: Advertising · Metro Council · Mitch McConnell · Smoking Ban · TV
Teh Geeks Light Up Louisville
December 11th, 2007 · No Comments
Geek Squad, our city’s neighbor to the south, recently participated in the Light Up Louisville celebration. Several GS Agents drove their signature VW Beetles in the annual parade– but with some spice– they were all dressed up as reindeer. Their appearance naturally created a ton of buzz and many in attendance of […]
Tags: Advertising · Branding · Public Relations · Video
In The Holiday Spirit
December 10th, 2007 · No Comments
Everyone likes a bargain, especially during the Holiday Season. In that spirit, Full Signal Media is offering a once-per-year opportunity for your business or cause to join the ranks of online advertisers. It’s the best way to reach the smart, informed consumers who are spending a lot of time online this holiday season. […]
Tags: Advertising · Sponsorships
Image by Committee
December 5th, 2007 · 1 Comment
According to the Blood-Horse, this logo is the result of feedback from focus groups and customers. You’re going to see it on everything from t-shirts to Derby glasses between now and May 3. It’s nothing special, but then how many different designs can there be featuring a horse and the twin spires?
Tags: Advertising · Kentucky Derby · Marketing






























