About Those Claimed Circulation Numbers…

This morning, Joe Gerth wrote a story welcoming Neil Budde as executive editor of A Kentucky Newspaper:

Neil Budde, a former editor and reporter for The Courier-Journal and a trailblazer in digital news publishing, is returning to Kentucky to lead the state’s largest newspaper.

Courier-Journal president and publisher Wes Jackson introduced Budde to the staff as the new executive editor Thursday afternoon.

Budde, a member of the Kentucky Journalism Hall of Fame, replaces Bennie Ivory, who retired in July after 16 years at the newspaper.

He will begin Monday, working to shepherd the newspaper through challenging economic times and a push toward a greater digital and online presence.

Puppies and rainbows!

But there’s a problem. Buried at the very end of the story, there’s this:

Budde inherits a news organization with a daily print circulation of 135,686 and Sunday circulation of 207,344 and an average of more than 10 million page views each month across all of its digital platforms.

That’s what we could call problematic. Let’s take a look at actual circulation numbers provided by Gannett employees who operate the presses (numbers rounded up out of generosity):

  • 9/14 — 125,000
  • 9/15 — 181,000
  • 9/16 — 111,000
  • 9/17 — 112,000
  • 9/18 — 118,000
  • 9/19 — 117,000
  • 9/20 — 128,000


135,000 daily and 207,000 on Sunday? Not in a loooong time. Because most people get their news elsewhere, for free.

P.S. A reader this morning pointed out:

Charlie // Sep 20, 2013 at 9:41 am

Did you see the Letter to the CJ today from one W. McAvoy? That would be Will McAvoy, a fictional character on HBO’s “Newsroom” though I doubt he lives in 40222. And the letter is a direct quote from a recent program. Talk about PWNED.

Pee alert worthy?


GOP requirements

I call myself a Republican because I believe in market solutions, and I believe in common sense realities and the necessity to defend against a dangerous world.

The problem is now I have to be homophobic. I have to count the number of times people go to church. I have to deny the facts and think scientific research is a con.

I have to think poor people are getting a sweet ride. And I have to have such a stunning inferiority complex that I fear education and intellect in the 21st century. Most of all, the biggest new requirement is that I have to hate Democrats.


Louisville 40222

Banner day for the paper.

1 thought on “About Those Claimed Circulation Numbers…

  1. They need more than an ‘editor.’ A ‘reporter’ or two would be a better start!!!! Ones with balls who tell the ‘whole’ story rather than the ‘party line.’ The CJ reminds me of a ‘college newspaper’ (without a dictionary or spell-check) with a lot of car ads.

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