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Pro-Tip To Churchill Downs: Let’s Just Get Real

April 16th, 2012 by jake · 2 Comments

It’s a real shame Churchill Downs has decided to associate its name with something called the Bluegrass Film Experience.

Despite having a published policy against spam press releases, some “wrestler” (seriously) named Roni continues to send us messages. The latest was something soliciting money in the form of advertising.

$50 Your company name will receive a “special thanks” in the DVD credits.

$100 Your company logo and website will be shown in the “special thanks” credits of the DVD.

$150 Your company will be listed as an official sponsor on our website and your logo will appear in the DVD insert as well as a in the “special thanks” credits of the DVD. (Limit 12)

$250 Your company will receive a producer credit on the DVD and your logo will be shown on the big screen before every group viewing (8 viewings in all) as well as being listed as a sponsor on our website.

$500 Your company logo will appear on the back of the DVD cover as well as appearing in the DVD credits as “producer”. Your logo will also be shown on the big screen before every group viewing and appear on our website as one of the four co-sponsors. (Limit 4)

$1000 Your company logo will appear on the backdrop in the photo op area, where celebrities will be posing with fans as well as appear in the DVD credits as “associate producer”, be shown on the big screen before every group viewing and appear on our website as one of the three MAIN sponsors. (Limit 3)

$2000 Your company logo will appear on the outside of the film viewing/celebrity tent as well as on the photo op area backdrop, in the DVD credits as “executive producer”, shown on the big screen before every group viewing and appear on our website and in advertisement as one of the two TOP sponsors. (Limit 2)

So we responded:

Nope. Not a fan of folks spamming with pre-written crap like this and have a published policy against it. Not to mention that you’re asking for money. Ha.

Please immediately remove us from your distribution list.

Which would make sense, right? Folks in the entertainment or PR world would grasp the importance of knowing and understanding their audience, right? Nah, “Roni” responded by calling us a “douche.” Which you can call us if you’re giving us money but not when asking for it.

The entity isn’t registered with the Kentucky Secretary of State and its affiliate entity, Bluegrass Art Experience, isn’t either. That’s despite giving the impression on their websites that they’re non-profit and give funds to charity.

So, way to go, Churchill Downs. You threaten longtime local businesses with legal action for daring mention “Derby” in their annual events. But willingly allow “Churchill Downs” to be used by people spreading nasty ass remarks among the press while asking for money under the guise of supporting charity. During your Memorial Day $100,000 handicap race, no less.

We’re a fan and supporter of the arts in Louisville and Kentucky. But hypocrisy, less than transparent charitable practices and shitty attitudes aren’t the way to conduct business in this town. Louisville has manners, respect and decency. Churchill Downs ought to start acting like it.

Possibility City!

Tags: Bad Behavior · Charity · Churchill Downs

2 responses so far ↓

  • 1 Steve // Apr 16, 2012 at 3:28 pm

    Looked at the website and there is no phone number or address listed for the business on the web site. There are also no contact names listed or who the people / owners are behind the project. Sounds like a good idea but I would not send them money without knowing more about them.

  • 2 Steve // Apr 16, 2012 at 3:41 pm

    OK, I confussed, according to Churchill Downs website the event is free with paid $3 general admission. http://www.churchilldowns.com/calendar/event/bluegrass-art-experience

    According to the Bluegrass site there is a $5 charge and it does not cover admission to CD.

    From the Bluegrass website: 7 Day Film Fest Admission Ticket entry fee for the film screenings per group per screening. Screenings will take place Saturday May 26th and Sunday May 27th. *Excludes cost of admission into Church Hill Downs. $5.00

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