Did you read Gill Holland in the New York Times?

Check this out:

Our record label put out one of 2011’s most blogged about and critically acclaimed records, Nerves Junior’s “As Bright as Your Night Light.” The hype was deafening. The band’s debut performance at the CMJ Festival in New York seemed to be on every must-see list. However, NBC New York reported that one of the band’s featured performances illustrated “the ills of the hype machine — an overconfident rock ‘n’ roll mentality built out of blogspeak rather than the slog of the tour.”

Nerves Junior imploded under the pressure. They are now rebuilding.

The obsession in the music industry today seems to be about “discovery” and tracking what is “trending.” Discovery used to be the purview of the folks who did the research, who made the mixtapes and went to the dive bars and saw the bands no one had ever heard of. Today, discovery is easier and the person doing the discovering can simply be the first person to open the mass e-mail and forward it. However, since what is trending may well just be something that has been hyped enough to break through the filters into our virtual conscience, the important issue is whether the talent behind it has staying power.

You should probably click here to read the entire thing. It’s an interesting look at how the music industry exists right here in Louisville.