The East Market District just announced that the Second Annual NuLu Festival will take place on Saturday, October 2 from 2:00 P.M. to 11:00 P.M. It’s fun, free and great for the entire family. That is, if you enjoy all things local… like live music (like Love Jones, Lucky Pineapple, The Fervor, The Instruction and THE PASS!), micro-brewed beer, food food food and shopping.

From the release:

For 2010, NuLu Festival has also been named the “Official After-Party” for Louisville’s Idea Festival, a gathering of innovators and thinkers from around the world who discuss and celebrate imagination, new perspectives and transformational ideas. Idea Festival participants will be encouraged to attend the NuLu Festival to enjoy living, working examples of leading edge innovators in the Louisville community.

Sponsors for this year’s NuLu Festival include the Idea Festival, Experience Louisville, sonaBLAST! Records, Interactive Media Lab, Public Radio Partnership, Louisville Beer Store, Java Brewing Co., 732 Social, Creation Gardens, Stock Yards Bank, Bargain Supply, JEB Advertising, Residence Inn, Crushed Ice Events, The Pepper Group, Gebhardt-Marshall Gallery , Home of the Innocents, Hunt Tractor, Bill Marzian, Bays Boutique, A N Roth, and Action Graphics.

Can’t wait can’t wait can’t wait.