Is the HullabaLOU Music Festival really as big of a deal as Churchill Downs is making it out to be?
Churchill spokespeople have been all over the place proclaiming ticket sales as strong:
“So far, ticket sales have occurred in 47 states and that’s not one or two tickets in each state, that’s hundreds in all states with the exception of North Dakota, we’ve sold three and Hawaii we’ve sold two,” says Churchill Downs Entertainment President Steve Sexton.
I’m left wondering if ticket sales are as strong as CD is making them out to be. Especially after receiving tips about telemarketing calls on Monday night asking about the festival. Questions about whether or not the individual planned on attending the event, if they’d purchased tickets, if they hadn’t, why? and then the standard age/race/income questions.
No one would spend the massive amount of cash to conduct a telephone survey unless advance sales were in the toilet. Folks I know at Churchill get tight-lipped and nervous when I ask questions and that’s never happened before.
Are event promoters beginning to panic?
What are your thoughts? Surely there’s a common sense explanation for all this.
UPDATE: Another reader says they received a robocall from a company called Overnight Research on Saturday. Says the tipster, “Wanted to basically know if we had heard of the event and where, no sales portion to the call at all. The questions were very “thin,” and would produce only minimal useful marketing information.”