LEO Weekly’s Phillip Bailey has a big feature on the demise of Mojo:
In accepting the new position, Redding left his post as chief blogger at The ‘Ville Voice, a successful local blog that operates in conjunction with the popular Page One Kentucky.
“I’m going to be covering a lot of the same stuff I’ve been covering before,” Redding told LEO at the time. “Basically, (I’ll be covering) what the people who have followed me at The ’Ville Voice have come to expect, know and like. Obviously, I think that they were reading it because of me.”
Although readers appeared to follow Redding to Mojo, advertisers did not. Meanwhile, longtime Mojo advertisers were not happy with the site’s shift to news, believing the social-networking vibe was a better fit.
Just want to say that not only did advertisers not follow, more came to The ‘Ville Voice. And our readership grew quite a bit. So obviously it had nothing to do with who was writing. I’m not saying it’s a result of the departure, but I am saying they weren’t interested in leaving – despite the critics who attacked me non-stop.
And here is where Redding is a bit mistaken:
“The successful models aren’t one-man shows, and no one has put together a bunch of competent writers for an online venture,” says Redding. “And I think if you have a pure news and information website, that would be supported by advertisers. It comes down to whether you have a product advertisers will buy into.”
Unfortunately… for what he suggested, I have built a successful model. Clearly advertisers buy into it. As do investors and others from all walks of political and media life. Things have grown exponentially since September 2009. More than I could ever have expected. While I often don’t toot my own horn, I obviously take this seriously and work all waking hours of every day I possibly can. I believe that hard work pays off.
And Ed Manassah, disconnected from media as he is, is partially right:
“The online (source) does a great job of supplementing and real-time distribution, but to create a simple model that says everything’s online, I don’t think we’re there as a consumer of media,” says Ed Manassah, executive director of the Institute for Media, Culture and Ethics at Bellarmine University. “For instance, Page One does a good job of exploring a lot of things, but I don’t know if that can be your main diet of news and information,” adds Manassah, former publisher of The Courier-Journal. “It’s not broad-based enough to where if you read that you’d be satisfied.”
Page One can’t be everything because I don’t want it to be everything. That’d be silly. It would distract from the little bits of information I am good at getting right.
I haven’t criticized Rick in all these months and won’t do so, despite all the shiz that has gone down. So critics need to get over it– especially reporters who continue to tell me that I’m trashed 24/7. I won’t be trashing him (you know I could). I am fortunate and know that. I am grateful for what I have. Let’s be honest… if I was in the wrong? I wouldn’t have ended up owning the majority (despite previously owning a minority) of a company that continues to see success despite serious economic woes.
All this said? I won’t be going anywhere. Expansion is coming. Operations will be improving. A lot is occurring that I can’t yet discuss. And actually, I’ll be asking for reader input over the coming months to determine exactly what you want out of these sites.