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Qdoba Tries To Buy Our Endorsement

January 25th, 2010 by jake · 5 Comments

What is it with corporate communications professionals?

The PR firm (in Colorado) representing Qdoba, rather than bother checking out our sites, just sent us a press release promoting some new combo offer or whatever to help Americans be less fat. That’s fine and dandy.

But what gets my goat is that the PR professional who sent it included a personal message. A personal message offering coupons/free product, that is, without ever mentioning that the FTC/FCC/yadda yadda requires disclosure of that sort of thing.

I think it’s unethical to offer free meals/product in exchange for positive press (just as it would be unethical to receive, say, housing from a candidate in exchange for positive press or have the financial backing of a candidate without any disclosure). And borderline offensive when there’s no mention of required disclosure on a PR professional’s behalf.

While there’s nothing nefarious going on, I think it’s important to remain objective and open. Receiving something in exchange for coverage is just obscene in my opinion. Local bloggers and press folks need to ditch that practice ASAP.

What do you think, dear reader? Shoot me an email if you’re so inclined.

Tags: Advertising · Bad Behavior · Business · Hype · Marketing

5 responses so far ↓

  • 1 Charles Daniels // Jan 25, 2010 at 9:47 am

    Take note, TV Noon News producers!

  • 2 Gil Albans // Jan 25, 2010 at 11:28 am

    Which reporters are suspected of this practice. Louisville’s inquiring minds want to know

  • 3 jake // Jan 25, 2010 at 11:37 am

    They know who they are.

    And they know I’ll talk about it publicly if they keep playing games.

  • 4 Gil Albans // Jan 25, 2010 at 12:15 pm

    The sooner you out them , the sooner I start to make them uncomfortable with complaint calls to their station/paper asking why their employers tolerates this kind of act.

    I understand that EVERYONE has a bias on issues, but I depend on you and your brethren to give me the facts so I can develop my own opinions on the matters that effect my town, state and nation.

    Just my thoughts for the day

  • 5 jake // Jan 25, 2010 at 12:28 pm

    You really think they care what anybody thinks?

    It’ll be a cold day in hell when our various news outlets take stuff like that seriously.