What is it with corporate communications professionals?
The PR firm (in Colorado) representing Qdoba, rather than bother checking out our sites, just sent us a press release promoting some new combo offer or whatever to help Americans be less fat. That’s fine and dandy.
But what gets my goat is that the PR professional who sent it included a personal message. A personal message offering coupons/free product, that is, without ever mentioning that the FTC/FCC/yadda yadda requires disclosure of that sort of thing.
I think it’s unethical to offer free meals/product in exchange for positive press (just as it would be unethical to receive, say, housing from a candidate in exchange for positive press or have the financial backing of a candidate without any disclosure). And borderline offensive when there’s no mention of required disclosure on a PR professional’s behalf.
While there’s nothing nefarious going on, I think it’s important to remain objective and open. Receiving something in exchange for coverage is just obscene in my opinion. Local bloggers and press folks need to ditch that practice ASAP.
What do you think, dear reader? Shoot me an email if you’re so inclined.