New Kentucky Oaks & Derby Logos

Last week the new Kentucky Oaks and Kentucky Derby logos were unveiled.

For the second year in a row, the logos were created in partnership with SME Branding. And try as we might, we can’t find a reason not to absolutely love them.

See for yourself:


KENTUCKY DERBY 136


KENTUCKY OAKS 136

From the press release:

Horses are featured prominently in both event marks, with a contemporary, athletic horse head topping the Kentucky Derby 136 logo and a curvaceous pink filly attached to the Kentucky Oaks 136 design. Both event logos also feature the Derby and Oaks “icon” marks – golden horseshoes with a red rose for Derby and a pink stargazer lily for Oaks – embedded within the overall artwork. The official Kentucky Derby 136 mark introduces a new color, sapphire blue, to the Derby brand colors of red and gold, while a shade of plum accentuates the more feminine aspects of the Kentucky Oaks’ signature colors of pink and gold.

-SNIP-

“The new Kentucky Derby and Oaks 136 logos build upon an overall visual brand strategy introduced in 2009, which folds the ‘icon’ marks representing the Derby and Oaks brands on a year-round basis into a larger event logo design,” said Edward M. O’Hara, SME’s chief creative officer and senior partner. “A horse race is at the heart of the Derby brand, and reintroducing equine images to this year’s logo collection allows us to blend the tradition of premium horse racing with fresh colors and text styles that communicate the Derby and Oaks’ modern-day relevance and constant evolution.”

Shirts, jackets and other items are already for sale at the Derby Store. Glasses and other items are scheduled to be released prior to the holiday season.

3 thoughts on “New Kentucky Oaks & Derby Logos

  1. While I kinda like the Derby logo – it does remind me more of a dragon than a horse.

    The Oaks logo horse looks a bit pudgy.

Comments are closed.