Louie Needs Some Friends

Wondering what’s up with Louie FM?

Me, too. But no one at the station’s talking about the big format change. The station let two on-air personalities go yesterday — J.J. Jackson (from the morning show) and J.J. Duling, the last of a dying species of what used to be known as disc jockeys.

Here’s what you hear right now between music breaks:

“Something new coming to this frequency. Set all radios to this station. Tomorrow at 5.”

Admittedly, I’m not a Louie FM listener, but it’s too bad that a couple more local radio jobs are disappearing. If you didn’t know, 100.5 is one of Clear Channel’s stations, and has been running “Real Music Variety” for a while now as Louie FM.

As for the station, Clear Channel’s Kelly Carls isn’t talking about the new format, saying only that there will be an announcement soon.

For one thing, you can bet that if it’s a new music format, it will be pumped in from somewhere else.

Soon let’s speculate, shall we? One message board suggested that Clear Channel would simulcast the signal from WHAS Radio. What else could it be? Country? Talk? Sports?

What do you think?