The Possibility City branding campaign has produced this TV spot that is airing the next few weeks on cable and some local stations (and during ESPNU’s broadcast of the Kentucky vs. Louisville football game).
It proposes a cure for ITHAGT (Inability to Have a Good Time) that is, you guessed it, hanging out in Possibility City. Let’s just say it needs a cure for ITPAGS (Inability to Produce a Good Spot). Ha Ha. But they’re used to criticism from us.
I’ll let you chime in on the lameness of it all, the pink shirtiness, the goofy sweater wrapround thing and the frumpy lady with the ’70s hair. It doesn’t exactly get me fired up for the city, but maybe it’ll work.
What do you think?