Will a Marketing Campaign Make the Streets Safe?

The city is throwing money at making our streets safer for bikers and walkers.

It’s a noble cause. Maybe not because three bikers and 23 pedestrians were killed on city streets. But because another 353 walkers and 118 bikers got hurt in accidents.  That makes it a significant problem, and since police can’t really prosecute drivers unless they actually see the incident, public education may be the best way to get the message out.

There’s an online destination for the StreetSense campaign, filled with sensible advice for bikers, walkers and drivers.  The first part of the campaign, which will cost $45,000, is financed from federal transportation money.

The campaign launched at a press event this morning.