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Velocity Cutting Back Distribution

July 2nd, 2009 by admin · 3 Comments

Check out this picture from the Courier-Journal parking lot:

Like so many sheep headed over a cliff, those are Velocity distribution boxes all lined up, ready to go. Where they’re headed is anybody’s guess. Our sources there won’t say there’s anything unusual going on, but given other cost-cutting moves underway at the C-J, it makes sense.

The popular rumor is that Velocity is cutting back on distribution, pulling the boxes and cutting back its print run by 30 percent. Many of the boxes in southern Indiana have been removed. By our count, there are at least 300 boxes that have been pulled from the street.

The free weekly seemed to be in trouble a year ago, when Gannett launched its online entertainment project, MetroMix.

Tags: Courier-Journal · Gannett · Velocity

3 responses so far ↓

  • 1 Mike // Jul 2, 2009 at 5:01 pm

    Mediocrity can only survive for so long. Good riddance, Velocity.

  • 2 Derby City Espresso // Jul 2, 2009 at 10:15 pm

    Ah, now I know why i didn’t get a drop off this week…

  • 3 Ann All // Jul 3, 2009 at 9:05 am

    Actually, I don’t believe these are Velocity boxes. They’re for Fit-for-Home, a real estate freebie printed at the CJ. Says so right on the side, and the boxes are taller and thinner than the Velocity boxes.