With all that effort from local news stations to boost ratings during the four sweeps months every year, the amazing thing about the Louisville market is that things rarely change, and that no station is ever able to claim any real commanding dominance.
So the news from May’s sweeps is that nothing much changed.
WHAS-TV was the ratings leader during 5:30 and 6, both in the a.m. and p.m.; WLKY was first at 5:00 a.m., Noon, 5:00 p.m. and 11. WAVE-TV finished second in several time periods, third in others. Fox41′s morning newscast has gotten improved ratings in the last year, but remains in fourth place in the a.m. time periods in which it competes with the big three.
The margins of victory in every time period were slim. I don’t know whether stations will use these numbers to pump up their chests in promo, but they shouldn’t.