Now that my alma mater has decided it wants to appeal to the NASCAR crowd, it’s time to go get one of them stickers for my car, a t-shirt and maybe get me a mullet.
That’s right, in Nashville this weekend at the Federated Auto Parts 300, the #5 Chevy car will be sporting the WKU Red Towel logo on its hood. On the rear bumper, there’s a link to the school’s website. I’m pretty confident that there’s are better ways to use the school’s marketing dollars (an amount WKU is not releasing), but here’s the explanation provided by Donald Smith, executive director of the WKU Alumni Association.
“We are used to seeing the red towel wave with pride at a lot of our events, and this will be a first for the red towel to be displayed on the hood of a car traveling around the track at 200 mph. This type of coverage, branding and awareness is essential as WKU becomes a leading American university with international reach, and we are grateful to the generosity of our alumni, friends and partners for providing us this unique opportunity to get the WKU brand in front of an audience that represents the largest spectator sport in the country.”
So it’s all about branding and awareness, and the move has already gotten the school some national publicity in USA Today. If they could only get Big Red to be the driver.