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Public Radio Phenomenon Continues

March 30th, 2009 by admin · 3 Comments

It’s hard to figure how any business based on donations and good will is thriving right now, but local public radio execs are busy celebrating surpassing their financial goals in the just-completed pledge drive.

Louisville Public Media set a goal of $390,000, and finished up the campaign at $402,389. The organization operates WFPK-FM, WFPL-FM and WUOL-FM.

LPM started the year by setting records for its underwriting income (what the rest of us call advertising), posting its most revenue ever for January. LPM president Donovan Reynolds credited listeners.

“We are simply overwhelmed by this show of support. In these tough economic times, we know that our listeners are making very careful choices about their giving.  They have made it clear that they believe public radio is an essential service, and for this we are deeply grateful.”

Let’s just add that public radio also benefits from the decline in listenable commercial radio and the moves made by corporations (Clear Channel, Cumulus, Main Line) that own local stations. Those moves, during the last year, have been primarily to cut costs through layoffs and get rid of local programming for syndicated fare.

Tags: Advertising · Clear Channel · Marketing · Media · Radio

3 responses so far ↓

  • 1 bourbonball72 // Mar 30, 2009 at 11:09 pm

    “Let’s just add that public radio also benefits from the decline in listenable commercial radio and the moves made by corporations (Clear Channel, Cumulus, Main Line) that own local stations.”–AMEN to that! I think more folks are making the move to and then staying with public radio after they tire of the lies, hatemongering, and far right pablum they hear on the once powerful and long ago trustworthy AM giant in Louisville.

  • 2 Crutnacker // Mar 31, 2009 at 12:04 am

    You know what WFPL could do to put the nail in the coffin? Add 24 hour weather coverage. When severe weather hit on Saturday, the television stations were all on with reports. Former powerhouse WHAS radio had NOTHING!!!!!!

    Ike and the ice storm proved that radio has a place in our lives, and becomes even more critical when our TV radios will no longer be able to pick up a signal.

    And let me add an AMEN to bourbonball72. I was listening to WHAS the other morning when Rush Limbaugh’s commentary came on during the Tony “Cruise” show. As I listened to Rush spew his unsubstantiated crap, it finally dawned on me why so many formerly intelligent people seem to believe the lies of the radical right. They get repeated without any disclaimers on stations that used to be trustworthy.

  • 3 Dave // Apr 1, 2009 at 6:39 am

    It would be nice if they could find a way to air accurate traffic reports too. With weather and traffic there would be no reason to ever change the channel.

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