It’s hard to figure how any business based on donations and good will is thriving right now, but local public radio execs are busy celebrating surpassing their financial goals in the just-completed pledge drive.
Louisville Public Media set a goal of $390,000, and finished up the campaign at $402,389. The organization operates WFPK-FM, WFPL-FM and WUOL-FM.
LPM started the year by setting records for its underwriting income (what the rest of us call advertising), posting its most revenue ever for January. LPM president Donovan Reynolds credited listeners.
“We are simply overwhelmed by this show of support. In these tough economic times, we know that our listeners are making very careful choices about their giving. They have made it clear that they believe public radio is an essential service, and for this we are deeply grateful.”
Let’s just add that public radio also benefits from the decline in listenable commercial radio and the moves made by corporations (Clear Channel, Cumulus, Main Line) that own local stations. Those moves, during the last year, have been primarily to cut costs through layoffs and get rid of local programming for syndicated fare.