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Set for a Wild Ride at Six Flags

March 16th, 2009 by admin · 1 Comment

In Friday’s New York Times, an article about the financial problems facing the Six Flags theme park company discussed the company’s attempts to avoid a Chapter 11 bankruptcy. It mentioned some complicated financial information detailing the company’s $300 million debt payment coming due.

For parks like Six Flags Kentucky Kingdom, the story presents a new challenge — convincing customers to visit the park as if everything’s A-OK. The story’s opening sentence sumarizes the worrisome part: “Will parents let their children ride a roller coaster owned by a bankrupt company?

In Louisville, park spokesperson Carolyn McLean says the Six Flags financial restructuring will have no effect on the local park — it has hired 1,000 summer workers, added a concert series and it is all set to open April 25. They’re even bringing back that annoying mascot, Mr. Six.

But unlike most years, the park hasn’t added a real new attraction this year. Families aren’t spending money the way they used to. One analyst predicts a national 3.5 percent decline in attendance for 2009, and that’s IF the company doesn’t have the taint of a bankruptcy filing.

Let’s be optimistic, though. Who else has hired 1,000 workers for the summer? Six Flags enters the season with a $200 million operating budget for its 20 parks. It ought to be an interesting ride.

The company is holding a conference call this morning, so there may be further news. We’ll keep you posted.

Tags: Advertising · Business · Economy · Six Flags

1 response so far ↓

  • 1 Carter Burger // Mar 16, 2009 at 3:45 pm

    “Will parents let their children ride a roller coaster owned by a bankrupt company?”

    I wonder if anyone has flown Delta, United, Northwest or US Air recently. Why? All four of those airline companies have filed for bankruptcy.

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