You’ve got to hand it to those clever folks at Doe-Anderson, we assume, for this clever Makers Mark billboard I found on the Web. The local ad agency pioneered the successful Makers Mark ambassador program, the same concept they’re attempting to use with the Friend of Lou campaign. Doe’s chief, Todd Spencer, told me that the Friend of Lou campaign will be sending occasional surprise gifts to people who sign up. That’s right, free stuff, just for signing up. Nothing yet, though.
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