Geek Squad, our city’s neighbor to the south, recently participated in the Light Up Louisville celebration. Several GS Agents drove their signature VW Beetles in the annual parade– but with some spice– they were all dressed up as reindeer. Their appearance naturally created a ton of buzz and many in attendance of the parade were left wanting to know more. It’s what we call great public relations strategy.
So take a minute to check out this video of the festivities provided to us by a member of the Geek Squad:
For the non-geeks who may be confused by the headline, click here