Survey Says: No more Dick Wilson stock reports

My friend Dick Wilson is known for simply being the best-connected individual in many social circles, for his numerous generous acts for charities, and as a leading stockbroker at UBS. But Wilson’s name is familiar to public radio listeners for his daily stock reports, which have aired in one form or another for nearly two decades on WFPL-FM.

Citing the results of a reader survey, the station ended the reports May 1. In an e-mail, WFPL’s Jon Hoban wrote that “the growth and availability of stock sources has diminisehd the need for the report on the radio.” Hoban wrote that the reader survey showed little support for continuing the stock listings in the afternoon.

I spoke with Wilson about it at the Cabo Wabo charity event June 16 – where he was helping to collect stuffed animals for he and his wife’s Ardi’s Bears charity – and he was sorry to see his radio run end, but still a supporter of public radio.

“In 18 years, I don’t remember a single response I got to it that helped me in business,” Wilson said, while adding that he got asked about his reports all the time. But he added that he really enjoyed reporting on the stock market — mainly on companies with local ties, like Papa John’s, Brown-Forman, Ford, Republic Bank and Churchill Downs. He said he may continue to do an occasional special report. Wilson bought recording equipment some years ago and has a mini-studio in his Summit-area UBS office.

Maybe those reports will re-appear in the local market, in one way or another.