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Entries from April 2007

C-J on TV

April 10th, 2007 · 4 Comments

It’s not often that the Courier-Journal advertises its product on television, so I took notice when the new spot started airing this week. And it’s pretty good. If you haven’t seen it — it shows a bunch of different individuals dancing with graphics behind them touting different parts of the paper’s offering, primarily touting the [...]

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Tags: Marketing · Media · Newspaper · TV

Staying The Course at WHAS

April 4th, 2007 · 12 Comments

For those of you tuned in to the Ken Schulz Show . . .er, I mean the WHAS-TV newscast. . . on Tuesday, not only did you miss an episode of Jeopardy, but an ABC News story about the effect of the troop surge in Baghdad. There was also an interesting piece of news on [...]

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Tags: TV

For You Goof-Offs in the News

April 3rd, 2007 · 1 Comment

Here’s a really funny little video about the news business, from the folks at JibJab. If you’re into the news, you’ll get it. And if you’ve got three minutes of idle time, you should watch this. Click here.

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Tags: Media · TV · Video

Less Means More for Pledge Drive

April 2nd, 2007 · Comments Off

It was close to midnight last Saturday, and Jeanine insisted that I turn on the radio – it’s always set to WFPK. We’d been talking about the pledge drive, because I was interested to see if the Public Radio Partnership strategy would work. I’d been listening all week, and it seemed to me that while [...]

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Tags: Radio